Insights

CHALLENGE

Cross-sell: Why it matters

Your existing customers are your greatest asset. Getting them to explore more of what you offer or increase their engagement is the challenge.

CHALLENGE

Digital transformation

Digital transformation provides significant opportunities for future growth and success but the stakes are high - transformation projects are expensive, time-critical and visible across your whole business.

CHALLENGE

Behaviour change

Even the best-designed digital services fail if people don’t engage. Whether it’s encouraging adoption of a new platform, motivating people to follow best practice, or shifting everyday habits, success depends on understanding and influencing human behaviour.

CHALLENGE

Conversion rate optimisation

Conversion rate optimisation (CRO) is about understanding and improving how people move from interest to action. It’s not about designing quick wins or cosmetic tweaks, it’s about reducing friction and increasing clarity across the user journey.

ARTICLE

Can AI take the lead in qualitative research analysis?

AI keeps surprising us with what it’s capable of and this got us thinking: what would happen if we let AI take the lead right from the start?

ARTICLE

Moderated testing remains the gold standard

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

What are you looking at? Observation is a research skill

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

People don’t read

It’s been said many times before, but it’s worth repeating: Most people don’t read. They skim. They catch a few words or phrases that stand out.

ARTICLE

People learn through play

We hate to break it to you, but crafting beautiful copy doesn’t always work. Words matter - but there are many situations where words alone don’t.

For 20+ years we’ve helped over 100 organisations craft impactful digital experiences

Insights

CHALLENGE

Cross-sell: Why it matters

Your existing customers are your greatest asset. Getting them to explore more of what you offer or increase their engagement is the challenge.

CHALLENGE

Digital transformation

Digital transformation provides significant opportunities for future growth and success but the stakes are high - transformation projects are expensive, time-critical and visible across your whole business.

CHALLENGE

Behaviour change

Even the best-designed digital services fail if people don’t engage. Whether it’s encouraging adoption of a new platform, motivating people to follow best practice, or shifting everyday habits, success depends on understanding and influencing human behaviour.

CHALLENGE

Conversion rate optimisation

Conversion rate optimisation (CRO) is about understanding and improving how people move from interest to action. It’s not about designing quick wins or cosmetic tweaks, it’s about reducing friction and increasing clarity across the user journey.

ARTICLE

Can AI take the lead in qualitative research analysis?

AI keeps surprising us with what it’s capable of and this got us thinking: what would happen if we let AI take the lead right from the start?

ARTICLE

Moderated testing remains the gold standard

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

What are you looking at? Observation is a research skill

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

People don’t read

It’s been said many times before, but it’s worth repeating: Most people don’t read. They skim. They catch a few words or phrases that stand out.

ARTICLE

People learn through play

We hate to break it to you, but crafting beautiful copy doesn’t always work. Words matter - but there are many situations where words alone don’t.

For 20+ years we’ve helped over 100 organisations craft impactful digital experiences

Let’s talk

Insights

CHALLENGE

Cross-sell: Why it matters

Your existing customers are your greatest asset. Getting them to explore more of what you offer or increase their engagement is the challenge.

CHALLENGE

Digital transformation

Digital transformation provides significant opportunities for future growth and success but the stakes are high - transformation projects are expensive, time-critical and visible across your whole business.

CHALLENGE

Behaviour change

Even the best-designed digital services fail if people don’t engage. Whether it’s encouraging adoption of a new platform, motivating people to follow best practice, or shifting everyday habits, success depends on understanding and influencing human behaviour.

CHALLENGE

Conversion rate optimisation

Conversion rate optimisation (CRO) is about understanding and improving how people move from interest to action. It’s not about designing quick wins or cosmetic tweaks, it’s about reducing friction and increasing clarity across the user journey.

ARTICLE

Can AI take the lead in qualitative research analysis?

AI keeps surprising us with what it’s capable of and this got us thinking: what would happen if we let AI take the lead right from the start?

ARTICLE

Moderated testing remains the gold standard

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

What are you looking at? Observation is a research skill

It’s not uncommon to do a great research session, chat to your client who was watching and then realise they have come out with something that you think is the wrong takeaway. This is because one of the most overlooked skills in moderated research is the role of the observer.

ARTICLE

People don’t read

It’s been said many times before, but it’s worth repeating: Most people don’t read. They skim. They catch a few words or phrases that stand out.

ARTICLE

People learn through play

We hate to break it to you, but crafting beautiful copy doesn’t always work. Words matter - but there are many situations where words alone don’t.

For 20+ years we’ve helped over 100 organisations craft impactful digital experiences

Let’s talk

Insights

CHALLENGE

Cross-sell: Why it matters

Your existing customers are your greatest asset. Getting them to explore more of what you offer or increase their engagement is the challenge.

CHALLENGE

Digital transformation

Digital transformation provides significant opportunities for future growth and success but the stakes are high - transformation projects are expensive, time-critical and visible across your whole business.

CHALLENGE

Behaviour change

Even the best-designed digital services fail if people don’t engage. Whether it’s encouraging adoption of a new platform, motivating people to follow best practice, or shifting everyday habits, success depends on understanding and influencing human behaviour.

CHALLENGE

Conversion rate optimisation

Conversion rate optimisation (CRO) is about understanding and improving how people move from interest to action. It’s not about designing quick wins or cosmetic tweaks, it’s about reducing friction and increasing clarity across the user journey.

ARTICLE

Can AI take the lead in qualitative research analysis?

AI keeps surprising us with what it’s capable of and this got us thinking: what would happen if we let AI take the lead right from the start?

ARTICLE

Moderated testing remains the gold standard

If you aren't testing your digital services by watching real users, you are missing the most important insights. You won't know how people are truly experiencing your service, how they feel when using it, or the critical issues you don't even know to look for.

ARTICLE

What are you looking at? Observation is a research skill

It’s not uncommon to do a great research session, chat to your client who was watching and then realise they have come out with something that you think is the wrong takeaway. This is because one of the most overlooked skills in moderated research is the role of the observer.

ARTICLE

People don’t read

It’s been said many times before, but it’s worth repeating: Most people don’t read. They skim. They catch a few words or phrases that stand out.

ARTICLE

People learn through play

We hate to break it to you, but crafting beautiful copy doesn’t always work. Words matter - but there are many situations where words alone don’t.

For 20+ years we’ve helped over 100 organisations craft impactful digital experiences