We redesigned the Council's website to improve the delivery of their services to the people of Leicestershire

Working with Fluent was a great experience for us. They took the the time to understand our needs as a council and those of our broad range of citizens. They worked with us and we challenged each other to get to the best solutions possible. As well as delivering a vastly improved web experience for the people of Leicestershire, working with Fluent has led to a wide range of internal benefits that will continue to add value for years to come.

Liz Clark, Assistant Director, Information & Technology


Leicestershire County Council provides services and information for the people of Leicestershire. We worked with them to redesign their website to improve it's overall usability, and update the look and feel to fit in with their new brand guidelines.

We rebuilt the site from scratch, basing it on an evidence-based design to put the users goals first. We simplified and rationalised the information and user journeys across the site by utilising design patterns based on this approach.

Our work included

  • Conducting an expert review of the existing site to identify potential issues and opportunities.
  • Creating interactive prototypes on desktop and mobile to test design and information architecture concepts.
  • Creating a range of options for the visual style of the website to evolve the Council's brand online.
  • Creating a functional specification and design pattern component library for the developers to reference during build.
  • Creating a fully browser tested accessible and responsive HTML/CSS templates.
  • Provided guidance and support throughout the development phase to ensure a smooth and successful launch.

The new website provided an improved user experience: information is now easier to find, tasks are easier to carry out, and mobile devices are now supported.

We are continuing to work with Leicestershire County Council to identify further areas of improvement on the website.


Our work