We used both field and lab-based research techniques to collect data from over 250 people involved in the donor conception process


We conducted research which sought to understand the real needs of HFEA’s diverse user groups across both public-facing and clinic-facing digital services.

We collected and analysed data from over 250 people which identified the user needs and influenced a new strategy for each of the HFEA digital services.

Our work included

  • A review of 10 relevant competitors in the digital landscape review
  • Over 200 responses through online surveys
  • Telephone interviews
  • Face-to-face interviews
  • Focus groups with 5 key audiences
  • Field research at 12 fertility clinics across the UK
  • Creating personas including a timeline mapping the user’s experience

The insight from the research enabled the HFEA to plan how they can design and/or evolve each digital service in order to meet the needs of the users.


Our work