Fluent Interaction

Brief

Designed for all specialise in accessible research and usability. They have a unique panel of users with specific impairments that enable them to get first hand knowledge of the difficulties they face when testing applications.

Solution

We wanted to dissocociate Designed For All from the perception that accessibility means boring and uncreative. We created a bright and dynamic brand identity and used simple design ideas to try and get customers to think about the people behind the impairments. As part of a complete graphic toolkit, we re-invented the traditional business card design by making it larger and split into three sections, a standard card for most people, a large print for the partially sighted and a braille version for the blind. The idea being that you tear off and keep the section most useful to you. The reality is that most people keep the whole card and actively show their peers.

Services

• Design & development
• Research