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The ‘National Performance Management Framework’ is an initiative aimed at providing a consistent online platform for local authorities to collect, analyse, share and report data. To support the national rollout of the NPMF we were asked to create a unique visual identity and a range of online and printed marketing and training materials.
We started by developing a visual identity that reflected the dynamic and progressive nature of this project. We were given full control over all marketing and support materials to ensure that these were consistently engaging and easy to understand from a customer perspective. So far, we have helped develop online and offline training and marketing materials that have all been extremely well received by our client and their customers.
“A major reason for the project’s success was the user friendly nature of the material that Fluent produced. It received many plaudits from Aspiren’s customer base. Fluent take the trouble to really understand our business, customers and requirements; they are also very flexible and this leads to a very successful working relationship.”
Neil Chivers
NPMF Programme Manager