Work
Select a project
- Client
- StoreCastMedia
- Project
- The Life Channel
Brief
To rebrand and develop a flexible graphic toolkit for a TV channel providing patients an alternative to out-of-date magazines while waiting to see their GP. The Life Channel is currently deployed within waiting rooms of approximately 1000 GP surgeries across England.
Solution
We took the existing brand and modernised it by developing a rich and vibrant colour palette. We developed the theme ‘uplifting’ and used this to create a range of dynamic animated channel idents using naturally occurring elements to strengthen the ‘Life’ identity.
By applying the colour palette and graphic toolkit consistently across all elements of the channel we were able to provide Storecast with all they needed to maintain and develop the channel themselves.
“Fluent have an innate understanding of the client brief and employ designers of the highest standard, so my task of rebranding the Life Channel was made easy. They were able to take a recognised brand, redesign it, and give it a coherence it previously lacked.”
Jo Sutton
Channel Director