Work
Broadcast
Select a project
- Client
- StoreCastMedia / BP
- Project
- BPtv
Brief
To create the visual identity for a pilot project to test consumer reaction to forecourt TV as well as the positive impact on customer spend. A visual identity along with a number of animated assets we required as part of the six month trial which took place at three forecourts in England.
Solution
Working in partnership with Storecast media who provided the content, logistics and streaming technology for the BPTV pilot, we created a unique and recognisable identity for the channel. Implementing this across all elements was key to getting a consistent and on-brand image. We supported BPTV through the pilot by creating dynamic and effective animated promotions, graphics and information services. Throughout the project we retained a focus on the unique situation of the viewers (filling their car with petrol) to ensure all messages were delivered in a relevant and topical way.
“We worked very closely with Fluent Interaction in developing a Channel identity and salient content for our Client BP with their BPtv project. We found them intelligent, imaginative, creative – but also efficient and well-organised. A fantastic and rare combination!”
Joy Salisbury
Director