John Smedley

Client: John Smedley

The experience of working with Fluent was everything we had hoped for. Their in-depth approach and use of cutting edge technology, with an emphasis on producing the very best return, made this a winner for John Smedley.

Web ManagerJohn Smedley

The challenge

We conducted a cost-effective usability study for John Smedley which ensured that maximum insight and ROI was delivered from available budgets and helped their technical web teams to improve the online user experience for their customers.

John Smedley selected Fluent because of our in-depth approach to qualitative user research using the latest UX technologies and our ability to make the most of a fixed budget.

We delivered

We combined our qualitative approach to participant interviews with eye tracking data to provide a comprehensive user experience report on the John Smedley website. Insight gathered included a wider understanding of users’ online behaviour, perceptions of the John Smedley brand in the online and offline environments, as well as more focussed recommendations for development of the site navigation, functionality, analysis of site-specific tools and the site content and look-and-feel.

Positive outcome

John Smedley were quick to see the benefits of our qualitative approach, in particular how it gave them real insight into the mindset of their customers. They are now actively looking for ways of involving regular user research as part of their core process.